Build the Small-Grower Catalog Everyone Talks About

Curate expedition-sourced varieties that help seed retailers thrill their small growers, whether they crave impossible twists on familiar crops or species they've never seen before.

Flagship launches

Noteworthy Commercial Introductions

Equip your catalog with proven crowd-pleasers that started as expedition rescues.

Kajari Melon

Brought from Punjab, India to retail fame with immersive storytelling.

World class flavor.
Vine produces lots of 2-lb fruit.

Sahara Kale

Drought-tolerant and nutrient dense, built for growers operating on tight water budgets.

Originated in Morocco where it grows at 45°C.
Heat stress trials completed in Mexican desert.

Bomba Bean

High-protein dry bean that delivers color and yield without demanding acreage.

Compact plants fit raised beds and urban plot rotations.
Shared shipping program ensures consistent replenishment for retailers.

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Two Types of Magic

Category 1: Familiar Yet Impossible

Plants you know, in forms that will blow minds. These are varieties of common plants selected for extraordinary characteristics—colors, shapes, sizes, and flavors that seem impossible but are completely natural.

Category 2: The Completely Unknown

Plants most people have never heard of. These are species that have never been commercialized in Western agriculture—ancient varieties, regional specialties, and discoveries from Joseph's expeditions.

Root Vegetables

Unusual carrots in impossible colors
Heritage radishes and turnips
Ancient potato varieties
Rare beets and parsnips
Traditional sweet potatoes

Leafy Greens

Ancient lettuces and salad greens
Traditional cooking greens
Heritage spinach varieties
Rare Asian greens
Wild edible leaves

Nightshades

Extraordinary heirloom tomatoes
Rare pepper varieties
Heritage eggplants
Traditional tomatillos
Ground cherries and relatives

Legumes

Heritage bean varieties
Rare peas and cowpeas
Traditional lentil varieties
Ancient chickpea types
Regional specialty legumes

Squash & Cucumbers

Heirloom pumpkins and squash
Traditional cucumber varieties
Heritage gourds
Rare zucchini and summer squash
Ancient melon relatives

Brassicas

Rare cabbages and kales
Heritage broccoli varieties
Traditional cauliflower types
Ancient mustard greens
Regional brassica specialties

Tree Fruits

Rare apple varieties
Forgotten stone fruits
Unusual citrus species
Heritage pear varieties
Traditional orchard fruits

Berries

Heirloom strawberry varieties
Traditional raspberry types
Rare blackberry species
Heritage currants and gooseberries
Wild berry relatives

Quality Standards & Production

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Open Pollinated Seeds

All our varieties are open pollinated, allowing growers to save seeds and maintain genetic integrity across generations. No hybrids or GMOs—just pure, traditional genetics.

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Mexico Production Base

Most of our seeds are grown and produced in Mexico, taking advantage of ideal growing conditions and traditional farming expertise for optimal seed quality and authenticity.

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Laboratory Testing

Germination rates verified, genetic purity confirmed through grow-outs, viability testing for maximum freshness, and disease screening to prevent contamination.

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Professional Storage

Climate-controlled facilities with moisture and temperature monitoring, professional seed storage protocols, and regular viability testing and rotation.

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Complete Documentation

Discovery story of each variety, specific growing instructions, cultural history and traditional uses, plus detailed flavor profiles and seed-saving guidance.

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Sustainable Practices

Our Mexico-based production follows traditional, sustainable growing methods that preserve soil health and maintain the authentic characteristics of each variety.

Latest finds

Recent Discoveries

Even after 30 years, Joseph continues discovering new varieties regularly. His recent finds include:

Rainbow Pepper - Mexico

A pepper variety that changes color as it ripens through the entire rainbow spectrum, discovered in a remote mountain village.

Ancient Wheat - Peru

Wheat varieties from isolated mountain communities that predate modern agriculture by thousands of years.

Impossible Flavors - Asia

Fruit trees producing flavor combinations that don't exist anywhere in commercial agriculture.

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